the principal by Machiavelli Sadd

A comprehensive guide to being a bad principal


Bob the Builder Shirt

Inspired by cartoon character Bob the Builder, my friend Amer Scaife sewed this lovely little shirt as part of a Hallowe’en costume.


Indian Flowers Swatch

Liberty of London, eat your heart out!

Indian Flowers swatch

Liberty of London, eat your heart out!



Design assistant

He works himself to the bone for me, pressing fabric swatches.Image

Wedding Garland

Wedding Garland pattern came out even better than I’d hoped in silk/cotton.Image

Giro Tote

Giro d’Italia looks pretty good as a tote bag.Image

Sloths in Silk